The surprise A well-constructed customer's journey has a massive influence on the organization and its directors since it allows an...

This was the fundamental question presented to 7 entrepreneurs from around the world who were accepted to the first cohort of the...

Whiteboard is proud to be the partner of The Medical Technologies, Health Information and Research Directorate of the Ministry of Health in

A recent article by HBR addresses one of the most complex challenges in health care - missed medical appointment. Each year,...

In 2009, Airbnb was close to going bust. One of the founders, Joe Gebbia, began to examine the behavior of their ads in New York to find...

Consumers today reward transparency, speed, and flexibility, as such, many traditional industries have to reinvent themselves to meet their

When a huge corporation like Coca-Cola teams up with our friends in the global network, DesignThinkers Group, to redesign their 700,000 empl

As part of a project of rethinking and improving the municipal taxes service experience offered to residents of East Jerusalem, we had the p

Health and wellbeing are determined by a number of complex, interrelated factors. The application of design thinking to questions around...

In Dr. Jack Crumbly’s “Design Thinking” course in Tuskegee University (Albama), Business students get to apply classroom concepts to...