Articles | whiteboard

Explore the Design Thinking and the Nudge toolbox and trends.

Rethink technologies
and global trends through the eyes of WHITEBOARD's professionals.

2 min

3 Thoughts about the customer's journey, why it is important and how to turn it to a powerful tool

The surprise A well-constructed customer's journey has a massive influence on the organization and its directors since it allows an...

2 min

Who is the “client” of projects commemorating the Holocaust around the world?

This was the fundamental question presented to 7 entrepreneurs from around the world who were accepted to the first cohort of the...

1 min

Co-Designing Ministry of health innovation hub

Whiteboard is proud to be the partner of The Medical Technologies, Health Information and Research Directorate of the Ministry of Health in

2 min

How health care providers can use Design Thinking to improve patient experience?

A recent article by HBR addresses one of the most complex challenges in health care - missed medical appointment. Each year,...

2 min

How Design Thinking turned around Airbnb from failing startup to billion-dollar business?

In 2009, Airbnb was close to going bust. One of the founders, Joe Gebbia, began to examine the behavior of their ads in New York to find...

1 min

How Design Thinking can transform life insurance?

Consumers today reward transparency, speed, and flexibility, as such, many traditional industries have to reinvent themselves to meet their

1 min

How Coca-Cola redesigned their shared services, using Design Thinking Toolbox

When a huge corporation like Coca-Cola teams up with our friends in the global network, DesignThinkers Group, to redesign their 700,000 empl

1 min

Redesigning City Tax payment experience in East Jerusalem

As part of a project of rethinking and improving the municipal taxes service experience offered to residents of East Jerusalem, we had the p

1 min

Human Centered Design in global Health

Health and wellbeing are determined by a number of complex, interrelated factors. The application of design thinking to questions around...

1 min

Connecting the Dots: Design Thinking, Students and Social Changes

In Dr. Jack Crumbly’s “Design Thinking” course in Tuskegee University (Albama), Business students get to apply classroom concepts to...

1 min

How Design Thinking Enhanced Companies' Performance by 211%

Working with our customers, we found that adopting design thinking along the value proposition creation processes, enhanced companies'...

1 min

Designing a Future Economy

“It is time to pay attention to the value of design” This is the opening sentence in the recent study by Design Council, a charity from...