February 4, 2018

In 2009, Airbnb was close to going bust. One of the founders, Joe Gebbia, began to examine the behavior of their ads in New York to find out what was going on. He realized that there was a common pattern in the 40 ads published: the similarity was in the pictures. They...

January 8, 2018

Consumers today reward transparency, speed, and flexibility, as such, many traditional industries have to reinvent themselves to meet their customers changing needs. Design Thinking method embrace does challenges and help companies transform their products and services...

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